Since Summer 2017 we have been gathering data from German consumers on their choices of transport and why they feel the way they do.
Data has been captured with the following attributes:
A cost/convenience comparison index.
An efficiency/ease-of-use index
Preferred mode of transport
Weather at time of opinion
Feedback channel: web, mobile, etc.
The campaign is running across these channels:
Facebook mobile web, Facebook mobile app, Instagram, Twitter mobile, SEM