Transport

Since Summer 2017 we have been gathering data from German consumers on their choices of transport and why they feel the way they do.

 
 
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Audience

Data has been captured with the following attributes:

A cost/convenience comparison index.

An efficiency/ease-of-use index

Preferred mode of transport

Gender

Age

Location

Weather at time of opinion

Feedback channel: web, mobile, etc.

 
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Campaign

The campaign is running across these channels:

Facebook mobile web, Facebook mobile app, Instagram, Twitter mobile, SEM

 
 
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Results

  • Did you know?
    Residents of Hamburg are 13% more likely to speak favourably about public transport when it's raining?
  • Wow!
    Women between 24-35 are 63% more likely to use car sharing services.
  • Why is...
    Public transport in Berlin is viewed as being 37% more convenient than Munich?

Find out more

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